OVER 10,000 COLORING BOOKS DONATED TO AREA CHILDREN. Friday, October 28th was Street Safe Day and M&W donated over 10,000 “Street Safe” coloring books to area children. The coloring books are designed for pre-K through 2nd grade and provide safety tips for young children while they are walking and/or playing near streets. The goal of Street Safe Day is to provide safety tips to young children about cars and roads and to act as a safety reminder right before Halloween. According to Safe Kids USA, “children are particularly vulnerable to pedestrian injury because they are exposed to traffic threats that exceed their cognitive, developmental, behavioral, physical and sensory abilities. Children are impulsive and have difficulty judging speed, spatial relations and distance.” Safe Kids USA urges parents not to allow children less than 10 years old to cross streets by themselves. “Auditory and visual acuity, depth perception and proper scanning ability develop gradually and do not fully mature until at least age 10.” Letters were sent to area Elementary Schools and Daycare facilities encouraging them to participate in Street Safe Day by using the coloring books as a learning tool. Mark Wolfe said, “we originally ordered 5000 coloring books thinking that would be more than enough, but within two days of the announcement all 5000 had been given away and we had a waiting list of over 3000!” He said the firm then placed a rush order for another 5000 coloring books and quickly gave those out. “We had no idea how popular this program would be”, said Wolfe. He also indicated that the firm is already making plans for a similar program next year for Street Safe Day. The Friday before Halloween is traditionally designated as Street Safe Day.
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